Our mission at Wonderlily Co., Ltd is to act as a bridge between

Japanese consumers and the global market.

We strive to introduce charming, premium products to promote a

higher quality of life.

Our services include importing, exporting, licensing, distribution (with over 400 distribution locations throughout Japan), marketing and sales, production, creative direction, and collaborative coordination, brand licensing, and consulting.

Yureeka Profile.JPG


Yuri Yureeka Yasuda, Founder & CEO

Born in Tokyo and raised in New York, Yuri ‘Yureeka’ Yasuda is a serial entrepreneur in the luxury Food & Beverage market. She has founded & operates several Import & Export businesses in this sector. She is a certified tea sommelier and consults to restaurants, hotels, cruise companies, and catering events.

Yureeka is the founder of Wonderily Co., Ltd, which acts as a bridge between Japanese consumers and the global market, introducing charming, premium products to promote a higher quality of life.

She is also the CEO of The Tea Time Company, which operates stores and events in Japan, having opened the first direct retail store of Harney & Sons Japan in JR Nagoya Takashimaya in 2015.

In 2017, she founded Tokyo Art Office - an art advisory and liaison firm based in Tokyo and London. 


Yureeka was appointed the Japan Liaison for Soho House CWH in 2018 and has also acted as an independent advisor for The Fine Art Fund, Pont des Arts, Design Miami, Athlete Sports Limited, Oriente, and several disruptive startups.

Her lifestyle has been featured in Hong Kong Tatler, Savvy Tokyo, as well as Net-a-Porter in the “Incredible Women” series after being a guest speaker during Art Basel HK, and has been chosen as one of the “art world influencers” by Artnet in 2019.

She is a published writer, in 2013, she began writing on art for commons & sense magazine. She continues to contribute essays and interviews on her regular column for Larry’s List, Billionaire, and FORBES Japan.

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Company Name

Wonderlily Co., Ltd. 


3-10-41-701 Jewel Aoyama, Minami-Aoyama

Minato-ku 107 0062


Yuri Yureeka Yasuda

Established in

November 19th, 2007


5,000,000 JPY

Fiscal Year End


Main Business

Import & Distribution, Export, Creative Direction,

PR & Marketing, Novelty Goods

Number of Employee


Main Bank

MUFG Bank, Ltd. 

Main Clients

Barneys Japan、Conran Shop Japan、DEAN & DELUCA、Roppongi Hills Club、The Peninsula Hotel

©2020 by Wonderlily